Greetings curious people!
I’ve been spending a lot of time thinking about what I want this newsletter to be.
There are a lot of directions I’m tempted to take it, but I’ve realized that the most obvious one is one that I’ve for some reason been resisting, which is focusing on bootstrapping businesses (SaaS in-particular).
While it’s a passion of mine, and my livelihood, I’m also immensely curious about the world, people, what it means to be alive, and what we should be doing while we’re here. Part of me wants to include all of this, but it may not be time yet.
So the plan for now is to focus on what I learned bootstrapping a SaaS business to 7-figures, and sharing the journey as I try to do it again. In doing so, The Curious Innovator is switching to The SaaS Bootstrapper, which is a name I started using in 2016 for a podcast I used to host.
I’m sure there’ll be some topics that fall on the margins of bootstrapping SaaS from time to time, and that’s okay too.
I hope you’ll stick around but if this isn’t for you, please feel free to unsubscribe.
With that out of the way…
Today we’ll start off with some inspiration, and at the same time we’ll be answering the question of why I’m qualified to talk about this.
You've heard building SaaS is a "marathon, not a sprint.You've also heard that an "overnight success" can take 10 years.Both are true.I built my first real SaaS in 2011.That project only made $100, but that $100 was my window into what's possible. I haven't stopped since.Here's what that journey has looked like financially as I tried one thing after another until something hit:The first chart is my annual revenue from SaaS ventures from 2011-2017.The following chart shows the monthly revenue for the 2.5 years that followed, in which was then followed by a 7-figure exit.
Keep going.Be persistent and consistent.Believe in yourself.You got this.