Scaling your SaaS...

With referral marketing.

Happy Sunday!

Things are crazy here in Valencia this month with Fallas happening - a two-week-long festival with unbelievable amounts of fireworks and explosions at almost all times.

Scaling with word-of-mouth

Once we’ve found product-market fit, it’s time to find ways to scale.

Scaling generally involves some sort of leverage, and one of the best forms of leverage is word of mouth from your existing customers.

So Jan and I are (quietly) launching ViralBox, the best way to turn your SaaS customers into your marketing team. (We’ll launch loudly later.)

Here’s how ViralBox works:

  1. Decide how you’d like your customers to promote your SaaS. Choose from things like: Post on LinkedIn or X. Write a blog post, or leave a testimonial.

  2. Set the reward you’ll offer your customers for each type of promotion. Rewards are in the form of automatically applied credit to their account within Stripe. (More options coming soon.)

  3. Install the simple code snippet into your application. Takes minutes.

  4. Your customers promote your product and gain rewards, and you get new customers!

Within your application, you can display the ViralBox promotion panel via any link/button you create, or through our default floating, brandable tab. Here’s an example of what the panel looks like when opened:

We’re still in the early stages. We have big plans and we’re moving fast.

Here’s how we can help each other:

  • If you’re just getting your SaaS off the ground, we have a free plan to help you get started.

  • If you’re further along, we’re offering early-bird pricing at 50% off (for life).

  • Have more than 50 active customers? We’ll give you 3 months free in exchange for a brief call with me about how you see affiliate and referral marketing fitting into your business now or in the future. If this is you, hit reply and let me know.

  • Up for sharing your thoughts over email or a call? Hit reply and let me know - we’d be forever grateful!

What I’m reading

I’ve been training for a mountain race this spring. As my runs have been getting longer, I’ve been listening to audiobooks to push through. This week was Steven Bartlett’s Diary of a CEO. I highly recommend it for some great insights on business, relationships, and life in general.

My friend James (and writer for Indie Hackers) started an excellent newsletter called SaaS Watch, which includes SaaS acquisition opportunities. These can be a great way to get a head start on a business. Check it out here.

And every issue of Hazel’s Juicy Ideas is indeed juicy - packed with insights on the growth strategies of top indie makers.

When you’re ready:

Monthly coaching: My 1:1 coaching via chat has been more popular than expected so I’ve closed them to new signups before they become more than I can keep up with. I have replaced those with new coaching options.

1:1 clarity call: Wherever you are on your bootstrapping journey, chances are I've been there. I know the struggles and challenges and am here to help through a 1:1 clarity call.

Tools and resources: A complete list of the tools and resources I use to run my business, and some books that have helped me along the way.

Til next week!


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