- the SaaS bootstrapper
- Stop settings goals.
Stop settings goals.
Happy New Year!
Here’s what’s in store:
🎬️ Behind the scenes
➼ A couple of days ago we arrived in Interlaken, Switzerland on a train from Strasbourg. I was here in 1996 and it’s just as beautiful as I remember it.
I’ve been enjoying family time and when I get up before everyone else I write, organize, plan, and work on my website. Reply and let me know if you have ideas or suggestions for how to make it a more valuable resource.
➼ Made a new video for my website yesterday while on a hike my my 9 year-old video producer 😀
The most important measurement for life improvement is not in goal-tracking, but in ensuring we progress towards who we want to be and how we spend our time.
People often stress the importance of creating goals with measurable outcomes. While this may be useful in some cases such as building a house on schedule, we should be careful applying goals to everything we do.
Goals are often arbitrary.
Goals come and go.
We can get bogged down setting goals that we don't sustain because they start to feel like we're trying to check boxes. Or our ideals change before we reach the goal.
More importantly, the goals we set often have an underlying motivation; a direction we want to move towards, to which goals can make us lose track of our underlying intention.
It's not going to the gym three days a week that we want - we want to feel and look good.
We can hit our goal and still look and feel like crap.
We can also progress towards our objective by incorporating exercise into our day-to-day and eating well, and there's no specific time when it warrants checking a box and moving on.
When we look at what we truly want, and what is most important to us, we find not a destination we want to reach, but a path we want to be on.
Happiness, peace, strong relationships, a sense of belonging, a sense of freedom, even wealth - these are endless pursuits that have no bounds.
They are only measurable in the context of our past - for when we look back over any given period, it will be clear whether or not we've made progress, and that's ultimately all that's important. They are not goals we can or should check off and move on from.
Life contains a lot of variables and everything is ever-evolving.
We should get clear on the general direction we want our life to go in, then frequently assess what steps we can take now to move in that direction.
I don't make New Year's resolutions or pre-defined goals.
The direction I want my life to go hasn't changed much in many years:
Spend time with my wife and kids
Create and maintain strong relationships
Have control over how I spend my time
Do work I enjoy and am proud of
Sometimes certain things are weighted more heavily than others or require more time. I may cycle through projects, and acquire or lose (hopefully not) a friend, but where I want my momentum to go is relatively static.
Yet daily I review my options for what will move the needle the most to maintain the right momentum.
And with that, I'm heading on a hike in the Swiss Alps with my family.
I’ve been reading the insightful and inspiring Rick Rubin book.
Here’s a nice nugget from him:
This is how we create Tesla products
— Elon Musk (@elonmusk)
Jan 3, 2024
🙈 In case you missed it
On the internet, value beats beauty.
Or, simplicity is beautiful.
However you want to look at it.
The personal brand site I visit the most looks like this:
— Mac Martine (@saasmakermac)
Jan 2, 2024
This year I plan to continue to build relationships with other founders and help bring others together. So…
Please reply and introduce yourself if you haven’t (I reply to every email), or give me an update if we already know each other!
Also, on that note:
Would you be interested in a SaaS Bootstrapper community?
A place to engage with others, share and get feedback.
💁 Community member shoutout
Want to get mentioned here? Refer this newsletter to 3 people, and I’ll mention your product in an upcoming newsletter to my thousands of readers.
The easiest way to do that?
Copy and paste your unique ‘share’ URL below, and post a nice tweet about this newsletter with that link. 😀
💁 When you’re ready, here’s how I can help
1:1 Coaching via chat: For just $99/mo you can connect with me privately in Discord and get help from me along the way, whether it’s about brainstorming ideas, figuring out if you’re on the right track, determining your next steps, going to market, or scaling. The price goes up by $50 for every 5 people that subscribe.
1:1 Clarity call: Wherever you are on your bootstrapping journey, chances are I've been there. I know the struggles and challenges and am here to help through a 1:1 clarity call.
Aware: If you want to step up your audience-building game on LinkedIn, this is a great time to invest in your audience growth.
Tools and resources: A complete list of the tools and resources I use to run my business, and some books that have helped me along the way.
Have a great weekend!