- the SaaS bootstrapper
- Not all revenue is created equal.
Not all revenue is created equal.
This kind can dig you into a hole.
This sums up why I’m not a fan of lifetime deals (LTDs). Nobody wants to support 70 customers who will never pay another dollar, nor does anybody want to buy this support debt. If you run a lifetime deal, be damn sure you have a plan to turn that LTD revenue into real MRR.
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